Voice

Hub Study Finds Voice Command Is Commonplace Among Consumers

Every year, voice control technology and usage continue to advance for media uses, home appliances and…

Monthly US Podcast Listeners Exceeds 100 Million

The number of monthly podcast listeners grew 16 percent year-over-year to 100 million (104 million) consumers…

Voice Shopping Via Smart Speaker Is Growing Slower Than Expected

The number of US consumers warming to the idea of shopping via smart speakers is smaller…

Listeners Can Talk Back To Pandora’s New Voice Ads

Pandora has launched mobile interactive voice ads to build upon the hands-free feature, “Voice Mode,” it…

Reebok Launches Limited Edition Club C Sneaker Via Voice-Enabled Devices

Reebok announced that it will be releasing its “Crystal Coated” Club C sneakers via a new…

38 Million US Consumers Expected To Shop Via Smart Speaker By 2021

More than four in 10 US smart speaker users are expected to use their devices to…

Apple’s Accessibility Feature ‘Voice Control’ Launches With New Narrative Spots

At its annual Worldwide Developers Conference, Apple launched a new feature called “Voice Control” with a…

NPR CMO Meg Goldthwaite: “As A Marketer I’m Not Just About Generating Revenue, I Need To Be About Lifting Hearts And Minds”

In late 2016, after working two years at Conservation International, Meg Goldthwaite accepted a chief marketing…

Google Leverages ‘Home Alone’ Nostalgia For Voice Assistant Marketing

Google is capitalizing on a holiday classic to demonstrate its virtual assistant. “Home Alone Again” stars…

IAB Report: 70 Million US Households Will Own Smart Speakers By 2022

As voice recognition and speech software becomes more impressive, marketers are starting to wonder if they…

Google Continues Making Case For Voice With SXSW Fun House

Google is making a case that it’s serious about competing with Amazon Alexa and seizing available…

Mobile World Congress Takes A Wide Look At The Digital Ecosystem

Mobile World Congress is not necessarily about brokering deals or concrete applications of marketing, like counterpart…

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