Strategy

Gartner: 60% Of US Consumers Believe Brands Should Reconsider Doing Business In Russia

In the wake of Russia’s invasion of Ukraine, governments worldwide enacted some of the harshest sanctions…

‘Woke-Washed’ Brands Aren’t Cutting It— The SXSW Guide To Staying Relevant

Panelists along the Advertising and Brand experience track were absorbed with the lingering pitfalls of how…

Nielsen: The Baseline For Convenience Is Higher Than Ever

After 16 months of consumers relying on connectivity and omnichannel shopping experiences, the baseline for convenience…

What We’re Reading—Week Of July 26th

We’re tracking the latest insights from various marketing and advertising publications. Here’s a rundown of what…

Nielsen: Long-Term Growth Requires A Balanced Marketing Strategy

With marketers under extreme pressure to hit revenue targets, upper-funnel marketing efforts have taken a backseat.…

a.network’s CFO On The Company’s Expansion Plans Ahead Of IPO

We’re proud to say that by 2022, a.network will be a publicly traded company. A company…

What We’re Reading—Week Of June 21st

A snapshot of the marketing and advertising articles we’re reading this week. The New Future Of…

‘Live Recovery’ Index Indicates Progress On Safely Resuming In-Person Events

After a year of social distancing and lockdown, new research shows US marketers are getting closer…

SoundCloud Names Lauren Wirtzer-Seawood Chief Content And Marketing Officer

This week in leadership updates, SoundCloud names Lauren Wirtzer-Seawood chief content and marketing officer, AutoFi appoints…

USAA’s Tony Wells On Marketing & Diversity

On this 229th episode of “Marketing Today,” I interview Tony Wells, Chief Brand Officer at USAA.…

Kids Spend Nearly As Much Time On TikTok As On YouTube

This week in social media news, kids spend almost as much time on TikTok as they…

What We’re Reading–Week Of June 1st

We’re searching for the most pressing marketing insights this week. How To Speak Up When It…

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