Mobile World Congress

Blurred Lines At MWC 2022: Augmented Reality In Everyday Life

Augmented reality has the ability to compile tons of data from digital devices and transform it…

MWC 2022: Maximizing The Social And Economic Impact Of Mobile Connectivity

Despite the progress made in mobile connectivity, the pandemic widened the digital divide between the haves…

MWC 2022: The Connectivity Challenges Of Building The Metaverse

Meta (formerly Facebook) has invested billions in connectivity worldwide over the last decade and recently announced…

MWC19 Barcelona Panels, Parties & Networking

With Mobile World Congress Barcelona 2019 around the corner, we give you the list of the…

MWC Barcelona 2019: New Keynote Speakers Confirmed

The winter season is officially here… the weather is frosty and coats and scarves are officially…

GSMA Announces Event Updates For 2018 Mobile World Congress Americas, In Partnership With CTIA

The GSMA today announced several additions to the Mobile World Congress Americas event line-up, including new…

Brands At MWC Eye AI For Personalized User Experiences

Artificial intelligence in on display at Mobile World Congress as brands shift focus to creating a…

5G Offers New Possibilities, But Marketers Wonder What Those Are

The dawn of 5G promises to solve a number of problems for marketers, but as the…

Targeting Consumers During ‘Personal Prime Time’ Varies By Generation

Consumers are creating their own “personal prime times” to engage with media throughout the day, according…

Oath Looks To Compete In Mobile AR With Ad Platform

Oath launched new mobile ad formats at Mobile World Congress including mobile AR, full screen native…

For Mobile World Congress, Google Goes Global On AR, Voice

As thousands of marketers and executives prepare to fly out to Barcelona for Mobile World Congress,…

Mobile AR In Focus As Billions In Consumer Spending Anticipated

Updates to Apple’s ARkit and Google’s anticipated ARCore launch at Mobile World Congress are creating a…

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