Platforms + Media

Acura Is Launching A Digital Showroom In Decentraland

To promote its new 2023 Integra car, Acura is launching a digital showroom in the metaverse…

FaZe Clan’s Rebrand From Esports Org To Youth Culture Brand

FaZe Clan CEO Lee Trink spoke with Axios media reporter Sara Fischer about why the brand…

YouTube Reportedly Paying Podcasters To Film Their Shows

YouTube is offering podcasters up to $300,000 to film their podcast shows, according to Bloomberg and…

These Brands Are Betting Big On The Metaverse

Global metaverse revenue opportunities on things like live events, ads, social commerce and hardware are projected…

TikTok Emphasizes The Power Of Sound

For TikTok, whose logo is is modeled after the shape of a music note, music is…

Nielsen ONE Hopes To Make Ad Measurement Easier With Debut At CES

While Nielsen is still closely associated with linear TV audience measurement, the company appears to have…

The 3 Pillars Of Effective Media Planning

As much of everyday life remains in flux, effective media planning will require marketers to focus…

Mobile Gamers And Fast Food

During the height of the pandemic, several Quick Service Restaurants (QSRs) closed or reduced operations and…

Experts Weigh In On Shoppable Ads Trends

As traditional shopping increasingly wanes, retailers are ramping up investment in shoppable ads. From livestreams and…

Online TV Officially Reigns Over Traditional TV

It’s no longer just cord-cutting. Now, with the plethora of steaming options available—Amazon Prime, YouTube TV,…

New Study Shows Tiered Platforms Appeal To Most Viewers

Though free ad-supported TV platforms (FASTs) are on the rise, Hub’s annual Monetizing Video study found…

Marketing Budgets Decrease As A Percentage Of Company Revenue To Lowest Level In Recent History

Marketing budgets as a percentage of company revenue have dropped from 11 percent in 2020 to…

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