Acura Is Launching A Digital Showroom In Decentraland

To promote its new 2023 Integra car, Acura is launching a digital showroom in the metaverse…

TikTok And Oracle Address US Data Security Concerns With Possible Deal

This week in social media news, TikTok and Oracle approach a potential deal to mitigate US…

How Top Brands Are Winning At TikTok

In December 2021, TikTok surpassed Snapchat and Twitter in global user numbers, making it the world’s…

‘Woke-Washed’ Brands Aren’t Cutting It— The SXSW Guide To Staying Relevant

Panelists along the Advertising and Brand experience track were absorbed with the lingering pitfalls of how…

Creator Plus Hires Peter Sherman As Head Of Marketing

This week in leadership updates, Peter Sherman is named Creator Plus’ head of marketing, FIGS hires…

How Much Does It Cost To Market A Game?

You created a concept for an indie game, poured blood, sweat and tears into it, and…

Pandemic-Fueled Spending On Mobile Games Winds Down

According to the latest NPD Group US video game sales report, consumer spending on video game…

Citi Appoints Elyse Lesley Chief Marketing Officer Of US Consumer Bank

Citi has named Elyse Lesley chief marketing officer of its US Consumer Bank after a thorough…

Trend Set: Cannes, Instacart And Sound On

Ayzenberg Junior Strategist Ashley Otah recounts this week’s trends. Cannes Film Festival The TikTok takeover. TikTok…