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  • VPS: $1.92 ▲
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    Value Per Click
  • VPCO: $2.95 ▲
    Value Per Comment
  • VPM: $8.45 ▲
    Value Per 1k Impressions
  • VPV: $0.15 ▲
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  • VPL: $0.23 ▲
    Value Per Like
  • VPCO: $4.14 ▲
    Value Per Comment
  • VPM: $2.10 ▲
    Value Per 1k Impressions
  • VPV: $0.11 ▲
    Value Per View
  • VPL: $0.13 ▲
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  • VPR: $2.37 ▲
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  • VPC: $1.47 ▲
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  • VPM: $9.07 ▲
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  • VPS: $2.33 ▼
    Value Per Share
  • VPC: $7.60 ▲
    Value Per Click
  • VPCO: $6.94 ▼
    Value Per Comment
  • VPV: $0.12 ▲
    Value Per View
  • VPL: $0.68 ▼
    Value Per Like
  • VPM: $8.07 ▲
    Value Per 1k Impressions
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Trending

OUT-OF-HOME

Paramount+ Deploys 400 Drones At SXSW To Promote “Halo” Series

A cacophony of 400 drones. A colossal, scannable QR code in the sky. No, these aren’t…

BY Nina Aghadjanian|

March 14, 2022 5:12pm
PLATFORMS + MEDIA

These Brands Are Betting Big On The Metaverse

Global metaverse revenue opportunities on things like live events, ads, social commerce and hardware are projected…

BY Nina Aghadjanian|

February 25, 2022 6:10pm
PLATFORMS + MEDIA

Acura Is Launching A Digital Showroom In Decentraland

To promote its new 2023 Integra car, Acura is launching a digital showroom in the metaverse…

BY Nina Aghadjanian|

March 18, 2022 2:47pm
SOCIAL

TikTok And Oracle Address US Data Security Concerns With Possible Deal

This week in social media news, TikTok and Oracle approach a potential deal to mitigate US…

BY Nina Aghadjanian|

March 21, 2022 6:47pm
SOCIAL

How Top Brands Are Winning At TikTok

In December 2021, TikTok surpassed Snapchat and Twitter in global user numbers, making it the world’s…

BY Nina Aghadjanian|

March 9, 2022 3:47pm
STRATEGY

‘Woke-Washed’ Brands Aren’t Cutting It— The SXSW Guide To Staying Relevant

Panelists along the Advertising and Brand experience track were absorbed with the lingering pitfalls of how…

BY Matthew Downes|

March 15, 2022 7:36am
CAREER

Creator Plus Hires Peter Sherman As Head Of Marketing

This week in leadership updates, Peter Sherman is named Creator Plus’ head of marketing, FIGS hires…

BY Nina Aghadjanian|

March 21, 2022 4:24pm
BROUGHT TO YOU BY A List Games

How Much Does It Cost To Market A Game?

You created a concept for an indie game, poured blood, sweat and tears into it, and…

BY Steve Fowler|

June 29, 2021 9:58am
DATA & ANALYSIS

Pandemic-Fueled Spending On Mobile Games Winds Down

According to the latest NPD Group US video game sales report, consumer spending on video game…

BY Nina Aghadjanian|

March 17, 2022 9:36am
CAREER

Citi Appoints Elyse Lesley Chief Marketing Officer Of US Consumer Bank

Citi has named Elyse Lesley chief marketing officer of its US Consumer Bank after a thorough…

BY Nina Aghadjanian|

October 12, 2021 2:05pm
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Trend Set: Cannes, Instacart And Sound On

Ayzenberg Junior Strategist Ashley Otah recounts this week’s trends. Cannes Film Festival The TikTok takeover. TikTok…

BY Ashley Otah|

March 22, 2022 2:53pm

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