Report

Game Industry Insights That Matter To Marketers

Video games transcend race, gender, age and political affiliation—something we’re more aware of now than ever…

Consumers Spent 22% More On Video Game Hardware In January

Consumers spent less on the video game industry overall in January when compared to a year…

Gartner’s 2022 Marketing Predictions On Virtual Influencers, Employee Advocacy And More

After two years of increased online interactions and blurred lines between commercial and social, people aren’t…

US Consumer Video Game Spending Reaches Record $60.4 Billion In 2021

The NPD Group has released its US games industry report, covering digital, retail and e-tail sales…

App Annie: Mobile Ad Spend Reaches $295 Billion In 2021

Mobile adoption soared in 2021 with growth across usage, downloads and app store consumer spend. App…

How CPG Marketers Are Facing Waning Brand Loyalty, Rising Prices And Stocking Issues

Consumer packaged goods (CPG), retail and financial services dominate digital ad spending in the US. eMarketer…

Game Consoles Are Occupying More Time In Consumers’ Lives

Today’s consoles provide a different kind of value to consumers. Beyond gaming, they offer an online…

EMarketer’s Retail Media Advertising Report Addresses Key Retailers Driving The Market

According to eMarketer’s latest ecommerce forecast, ecommerce ad spend will increase by 27.8 percent year-over-year (YoY),…

Interactive Brands Win At Loyalty During Pandemic

Lockdowns in the last year-and-a-half illuminated which brands managed to maintain or gain loyalty through the…

How Leading Buy Now, Pay Later Solutions Advertise On Social Media

Once a niche payment concept, buy now, pay later (BNPL) deals have surged during the pandemic.…

The Social Commerce Race Is No Longer Just About Facebook

While first to the table, Facebook is starting to see stiff competition when it comes to…

Social Media Has A Trust Problem

Social Media’s Trust Issues Are Global Is social media good for society? By and large, its…

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